We want you!

Digital & Performance
Marketing Manager

(m/f/d), full-time in Salzburg

We are an award-winning technology company situated in Salzburg. Our mission? We offer an all-in-one operations platform that makes daily work and internal communication much easier for our customers from various industries, thus contributing to increased efficiency. Over 3,100 companies already rely on our tools hotelkit, medikit and teamkit… and there are more to come.

Are you a talented digital marketer with experience in the all-round management of websites and inbound marketing campaigns? Is a good mix of strategic planning, project coordination and operational implementation in a team just right for you? And are you also an open, organized and tech-savvy person? Then we should get to know each other! 😊

As a Digital Marketing Manager at hotelkit, you will work very independently on the development and implementation of online marketing measures. Your mission: To drive our inbound strategy forward together with our marketing team, optimize our website performance and set up new processes and projects. Your main task will be to manage all website-related projects and set up marketing automation with Hubspot. The implementation of SEO measures and the topic of paid campaigns would also be part of your area of responsibility.

Your playground

Website administration and support

• Responsible for the website, technical implementation and continuous maintenance of the websites, regular updates and optimizations 
• Project management in collaboration with the website agency
• Responsible for the SEO strategy and its implementation on the website
  

Inbound & performance marketing

• Responsible for all automation processes and concepts with Hubspot 
• Creation, further development and technical support of newsletters and email marketing
• Close cooperation with Sales to develop lead generation workflows
• Independent conception and implementation of social media advertising campaigns for lead generation, especially for our B2B target group in the hotel and healthcare industry
• You coordinate all components required for campaign implementation and work closely with marketing content, sales and graphic design
  

Tracking & performance analysis 

• Tracking all online marketing activities with a focus on website and automation
• Development and maintenance of a comprehensive tracking concept, selection of the right KPIs
  

Your profile

• Professional experience in online marketing  
• Experience in working with content management systems (preferably WordPress) and common tracking tools  
• A sound understanding of marketing measures for lead generation  
• Hubspot knowledge is an advantage but not necessary  
• Knowledge of HTML / CSS   
• Independent working style and a high degree of initiative   
• Technical affinity and good organizational skills   
• Excellent written and spoken German and English skills  
• Ability to work in a team and collaborate with various internal departments